A brand is powerful. It helps one person generate an image or thought associated with another person. Celebrities are all about brands almost to the point where the brand is synonymous with the person. When we say Arnold Schwarzenegger, his name is connected with a series of thoughts — movies, strength, government, etc. When we say Johnny Depp, we may see pirates, 21 Jump Street, Edward Scissorhands, etc.
Well known authors also have the same connection — Stephen King, J. K. Rowling, Karen Kingsbury, Ted Dekker, Frank Peretti, and others just to name a few. In fact, with an author like Stephen King, his name is almost a genre.
So how can authors brand themselves? What techniques can we use? What is a brand and how do you develop it? We’ll be talking about this issue and more on this episode of the Write Stuff with Fran Briggs, marketing and PR specialist.
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